Cellcom tested innerActive's ad-funded games technology

Israel's largest mobile operator Cellcom has launched an ad-funded mobile games service using innerActive's technology. The mobile game service offers Cellcom’s mobile users the opportunity to download mobile games free of charge, in exchange for exposure to advertisements within the games. The dynamically inserted ads are targeted and segmented in real time according to user profiles, and generated – among other - upon users' behavior and responses.

This was the first test of our new mobile advertising platform and a great opportunity to empower the quality of experience of the Israeli mobile community. The successful result of the pilot supports our new advertising model of providing mobile user with relevant, non-intrusive ads insertion during the content usage.

The mobile advertising campaigns were built in cooperation with leading Israeli advertising agencies such as McCann Digital, Saatchi & Saatchi, BBDO and top brands advertisers such as: Nokia, McDonalds, Diadora, Samsung, Adidas and Walt Disney.