Ad-funded mobile entertainment (AFME), with mobile games and video in particular, is set to generate substantial revenues of $290 million (£145m) by 2012, according to a report by the Mobile Entertainment Forum (MEF).
The report, that takes an in-depth look into the impact of ad-funded mobile entertainment on the on-portal mobile entertainment market in the UK, estimate that ad-funded mobile entertainment will have generated revenue for the UK mobile games market of over $1.2 million in 2008, and by 2012 it will be contributing $82 million.
“There are approximately 3 billion mobile subscribers around the world. Being able to provide them with content for free or at a subsidized cost will drive up mobile content consumption and provide users with targeted, personalized advertising that is meaningful to them,” said Rimma Perelmuter, MEF Executive Director.
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