innerActive Smart Media will reveal the successful UK trial results of a mobile in-game advertising service with digital entertainment partner Jamster, and will showcase its groundbreaking new ad-funded product for Instant Messaging (IM) and presence systems, at the Mobile World Congress 2008, Hall 4 level 1 IMA Pavilion, 11-14 February 2008 in Barcelona, Spain.
We are also planning to announce new commercial launches with leading international off-deck portals and new partnerships for our ad-funded entertainment channels. innerActive has already launched at the end of last year its commercial service with Cellcom, Israel's largest operator, offering free mobile content.
The highly successful UK trial, which ended on 31 December ’07, gave UK mobile users the opportunity to download six free games from the Jamster site, in return for viewing advertising and promotions from sponsors. The mobile advertisements and promotion features were sponsored by top international brands including: Calvin Klein, Domino's Pizza, Fox, SPIDER-MAN™ 3, Paramount Pictures, What's on TV, Pick Me Up, NME.COM, and eBay.
Monday, February 4, 2008
innerActive to reveal its successful UK trial results with Jamster at GSMA 2008 show
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