Ziv Elul to participate in panel discussion on ad-supported mobile games at MGF 2008

Ziv Elul, Co-CEO and Co-Founder of innerActive Smart Media, will participate in a panel discussion entitled, “Ad-supported mobile games: big revenue potential or just another fad?” at MGF 2008, the leading European mobile games event.

Other members of the panel include, Christopher Kassulke, the CEO of HandyGames; Erica Chriss, VP of Strategy and Business Development of Greystripe; Markus Råmark, CEO & Co-Founder of Mobile Advertising Solution MAS; John Conlon, the Head of Content in Virgin Mobile, and Xavier Louis, Product Manager for Games of 3.

The panel will to discuss the crucial issue of the future of mobile in-game advertising such as:

- Which games are suited for ad-funded mobile games?

- How likely are mobile games to attract advertisers?

- Does advertising is an opportunity for smaller or independent games developers?

- Are consumers willing to receive advertising in exchange for cheaper mobile games?

- How will in-game advertising really work and what will be its impact on game plays?

- What degree will consumers buy into ad-funded mobile games?

The Mobile Game Forum event will take place on January 23-24, 2008, at Sofitel St. James London.